2023 Toyota Crown First Look

I wrote, hosted and shot this introduction to Toyota’s genre-bending Crown on location at the debut event.

After a half-century hiatus, Toyota's oldest nameplate returns to North America this year. Making its debut Thursday, the new 2023 Toyota Crown is a very different vehicle than the sedan that's evolved over 15 generations in the company's homeland of Japan, standing quite literally head-and-shoulders above the rest of Toyota's sedans with its taller, crossoverlike proportions.